Unfurling sails and embarking on a new chapter – on February 13,2026, the Dafang Holding Group’s 2026 Sales Conference and Awards Ceremony was grandly inaugurated at the Multi-Function Hall. Attendees included Yu Hengzhi, Party Secretary of Raoli Town, Changyuan City; Xu Xinyan, Deputy Party Secretary and Town Mayor of Raoli Town, Changyuan City; Ma Junjie, Party Secretary of Dafang Holding Group; Hu Xu, Chairman of Dafang Holding Group; and Yang Zunjia, CEO of Dafang Holding Group, alongside more than 500 top sales professionals from across China, who gathered for this annual event to reflect on past achievements and look forward to an exciting new future.
Grand Opening Ceremony of the Dafang Holdings Group 2026 Sales Conference and Awards Gala
Yu Hengzhi, Party Secretary of Laoli Town, Changyin City, delivered a speech
Yu Hengzhi noted that for an extended period, Dafang has achieved rapid growth through its high-quality products and exceptional service; its tax contributions have consistently ranked among the highest in the city for multiple consecutive years, and its overall competitiveness has steadily secured it a place among the top three companies in the industry, making significant contributions to the economic and social development of Changyuan. He expressed his hope that all attendees would join forces with Dafang to pioneer new avenues for development and forge new competitive advantages.Meet emerging market demands and expand new market frontiers.
Hu Xu, Chairman of Dafang Holdings Group, delivered an important speech
Hu Xu provided a comprehensive review of Dafang’s achievements through 2025 across six key areas:”High-end Equipment, Premium Delivery, Global Expansion, Intelligent Manufacturing Upgrade, Service Integration, and Brand Building.”He also analyzed the current market landscape, conducted an in-depth study of the future market, and emphasized providing full support to the Sales Elite across five key dimensions:
- First, we focus on enhancing product quality to ensure a seamless purchasing experience for all customers.We implement strict quality control across the entire production process, strengthen our premium product offerings, and build a strong competitive advantage characterized by an excellent price-performance ratio;
- Secondly, optimize policy support to help businesses “increase their revenue.”By relaxing regulatory constraints, strengthening incentives, and streamlining processes, business revenues can be directly boosted;
- Third, we strengthen our service support to help customers “reduce their worries.”The online platform enhances efficiency, ensures responsive closed-loop support, and guarantees seamless data integration and delivery;
- Fourth: Expand market channels to empower your business to “go all out.”Deepen your presence in the domestic mid-to-high-end market, capture overseas markets, and explore emerging markets to broaden your profit margins;Fifth: Strengthen capabilities and enhance competitiveness to help your business “fortify its core competencies.”Through a combination of training programs, industry tours, and technical support, elevate your professional expertise and build customer trust.
Yang Zunjia, General Manager of Dafang Holdings Group, has issued the 20 2 6 Marketing Policy
Yang Zunjia noted in his Marketing Policy Report that by 2026, the Group will continue to leverage its simultaneous growth momentum across its three core business segments, utilizing a comprehensive and flexible suite of policy tools to support its sales elite. Additionally, Dafang will expand into the anti-corrosion services segment, striving to ensure high service efficiency in areas such as transportation, installation, and maintenance, thereby helping its sales elite secure new contracts and expand its market presence.
Hou Shiqian, Executive Deputy General Manager of Dafang Heavy Machinery, delivered a sales work report
Hou Shiqian, Executive Vice President of Dafang Heavy Machinery, presents the Sales Work Report– Hou Shiqian presents the 2025 Sales Work Report for Dafang Holding Group. Through the framework of “Work Achievements, Management Achievements, and Performance Achievements,” Hou Shiqian provides a comprehensive summary of the sales accomplishments achieved by Dafang Holding Group in 2025, with a focus on areas such as “technological innovation, market strategy, quality enhancement, brand promotion, and major projects,” as well as outlining the marketing and sales direction for 2026 and new product development.Product promotion has been strategically planned.
conference site
The conference honored outstanding sales professionals who had achieved exceptional accomplishments in the 20 2 5 fiscal year; the atmosphere on-site was truly vibrant and festive. The awards presented were diverse and comprehensive, encompassing various major categories such as “Top Sales Performers, Distinguished Achievements, Outstanding Contributions, Sales Role Models, Sales Stars, Market Expansion, Exemplary Service, Sincere Collaboration, and Rising Sales Stars.” As the award winners took the stage one after another to receive their prizes, the applause from the audience was thunderous, driving the conference into ever-higher excitement. The brilliance they had forged through hard work and wisdom became the center of attention for the entire audience, inspiring even more individuals to strive forward with determination.
Awarding the Top Sales Performer Award
Presentation of the Dili Merit Award
Awarding the Outstanding Contribution Award
Awarding the Sales Model Award
Presentation of the Sales Star Award
Award for Market Development
Awarding the Excellence in Service Award
Awarding the Jingcheng Cooperation Award
Presenting the Rising Star Award
Leadership toast
During the leadership toast and the proceedings, the artistic performances complemented and enhanced the official meeting sessions.The opening dance,”Lion Drum Dance Rhyme,”skillfully blended traditional lion dance with modern elements—such as robotic figures and robotic dogs—while the magic show and the spectacular entrance of the honored guests delivered continuous surprises, exuding a strong sense of technology that fully immersed the attendees. The event also featured multiple rounds of prize draws, featuring an innovative draw format and a wide variety of generous prizes.
As the event progressed, the atmosphere on-site grew increasingly vibrant; every attendee was immersed in the joy of the New Year’s good fortune, and the ceremony reached another peak before concluding with a heartfelt performance of the melodious song”Bai Nian Da Fang”.
Lucky Draw
Moving forward, Dafang will continue to deeply implement its “Three Service Culture,” embracing a more dynamic and proactive approach, a more efficient and pragmatic work style, and more precise, flexible marketing strategies. Together with our extensive network of partners, we will collaborate closely, pursue mutual benefit and symbiosis, stand together through thick and thin, and strive for shared success! Lucky Draw!
